Lego Moriarty

Бесчувственное ограниченное бревно
Октябрь 3, 2018

International professional community film award the Academy Awards is a high standard of quality

My interest to films began with early childhood, with TV and cinemas. In the 90’s I bought videocassettes with collections of films with my loved actors and genres, and then I sought to see the films, that received Oscar, and watched them, as the most major sign of quality. Then in the 2000s there were auteur films and festival films, awards, directors, genres, countries, copywriting, budget, trailers, soundtracks, posters, forums, ratings, recommendations of AI.

 

Every year Academy of Motion Picture Arts and Sciences conducts Academy Awards ceremony, at which Oscars are awarded. They are compared with Grammy in music, Cannes Lions in advertising, Nobel Prize in science, Emmy for television.

 

Oscar, because

 

The winners and nominees were such great people as

Al Pacino, Angelina Jolie, Barbra Streisand, Bono, Winona Ryder, Whoopi Goldberg, Gwyneth Paltrow, Diane Keaton, Diana Ross, Jackie Chan, Jeremy Renner, John Lennon, John Travolta, Johnny Depp, George Harrison, Judi Dench, Julianne Moore, Julia Roberts, Ingrid Bergman, Catherine Deneuve, Quentin Tarantino, Cate Blanchett, Kate Winslet, Kim Basinger, Keira Knightley, Katharine Hepburn, Leonardo DiCaprio, Linda McCartney, Laura Linney, Marisa Tomei, Mark Wahlberg, Marion Cotillard, Marlene Dietrich, Michael Douglas, Melissa McCarthy, Meryl Streep, Naomi Watts, Natalie Portman, Nicole Kidman, Audrey Hepburn, Oprah Winfrey, Penélope Cruz, Paul McCartney, Ringo Starr, Robert Downey Jr., Salma Hayek, Sandra Bullock, Sigourney Weaver, Sophia Loren, Sofia Coppola, Susan Sarandon, Tilda Swinton, Pharrell Williams, Helen Mirren, Hilary Swank, Halle Berry, Charlize Theron, Sharon Stone, Elizabeth Taylor, Emma Thompson.

Academy annually awards Oscar to new artists.

 

Large-format dynamic films, that are needed on the shelf at home and in any movie museum

  • Let It Be, 1970
    — Original Score
  • The Godfather Part II, 1974
    — Best Picture
    — Performance by an actor in a supporting role
    — Directing
    — Adapted screenplay
    — Production Design
    — Original Score
    — Performance by an actor in a leading role, in nomination
    — Performance by an actor in a supporting role, in nomination
    — Performance by an actor in a supporting role, in nomination
    — Performance by an actress in a supporting role, in nomination
    — Costume Design, in nomination
  • Viva Italia!, 1978
    — Best foreign language film, in nomination
  • Romancing The Stone, 1984
    — Film Editing, in nomination
  • Wall Street, 1987
    — Performance by an actor in a leading role
  • Beverly Hills Cop II, 1987
    — Original Song, in nomination
  • Pretty Woman, 1990
    — Performance by an actress in a leading role, in nomination
  • Terminator 2: Judgment Day, 1991
    — Sound Mixing
    — Sound Editing
    — Visual Effects
    — Makeup and Hairstyling
    — Cinematography, in nomination
    — Film Editing, in nomination
  • Pulp Fiction, 1994
    — Original screenplay
    — Best Picture, in nomination
    — Performance by an actor in a leading role, in nomination
    — Performance by an actor in a supporting role, in nomination
    — Performance by an actress in a supporting role, in nomination
    — Directing, in nomination
    — Film Editing, in nomination
  • Speed, 1994
    — Sound Mixing
    — Sound Editing
    — Film Editing, in nomination
  • The Lion King, 1994
    — Original Song
    — Original Score
    — Original Song, in nomination
    — Original Song, in nomination
  • Batman Forever, 1995
    — Cinematography, in nomination
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
  • Romeo + Juliet, 1996
    — Production Design, in nomination
  • Face/Off, 1997
    — Sound Editing, in nomination
  • Good Will Hunting, 1997
    — Performance by an actor in a supporting role
    — Original screenplay
    — Best Picture, in nomination
    — Performance by an actor in a leading role, in nomination
    — Performance by an actress in a supporting role, in nomination
    — Directing, in nomination
    — Film Editing, in nomination
    — Original Song, in nomination
    — Original Score, in nomination
  • Men in Black, 1997
    — Makeup and Hairstyling
    — Production Design, in nomination
    — Original Score, in nomination
  • The Matrix, 1999
    — Film Editing
    — Sound Mixing
    — Sound Editing
    — Visual Effects
  • The Sixth Sense, 1999
    — Best Picture, in nomination
    — Performance by an actor in a supporting role, in nomination
    — Performance by an actress in a supporting role, in nomination
    — Directing, in nomination
    — Original screenplay, in nomination
    — Film Editing, in nomination
  • Almost Famous, 2000
    — Original screenplay
    — Performance by an actress in a supporting role, in nomination
    — Performance by an actress in a supporting role, in nomination
    — Film Editing, in nomination
  • Moulin Rouge, 2001
    — Production Design
    — Costume Design
    — Best Picture, in nomination
    — Performance by an actress in a leading role, in nomination
    — Cinematography, in nomination
    — Film Editing, in nomination
    — Makeup and Hairstyling, in nomination
    — Sound Mixing, in nomination
  • Spider-Man 2, 2004
    — Visual Effects
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
  • Collateral, 2004
    — Performance by an actor in a supporting role, in nomination
    — Film Editing, in nomination
  • Click, 2006
    — Makeup and Hairstyling, in nomination
  • Pirates of the Caribbean: Dead Man’s Chest, 2006
    — Visual Effects
    — Production Design, in nomination
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
  • Transformers, 2007
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
    — Visual Effects, in nomination
  • The Bourne Ultimatum, 2007
    — Film Editing
    — Sound Mixing
    — Sound Editing
  • Wanted, 2008
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
  • Iron Man, 2008
    — Sound Editing, in nomination
    — Visual Effects, in nomination
  • The Wrestler, 2008
    — Performance by an actor in a leading role, in nomination
    — Performance by an actress in a supporting role, in nomination
  • Kung Fu Panda, 2008
    — Animated Feature Film, in nomination
  • The Hurt Locker, 2009
    — Best Picture
    — Directing
    — Original screenplay
    — Film Editing
    — Sound Mixing
    — Sound Editing
    — Performance by an actor in a leading role, in nomination
    — Cinematography, in nomination
    — Original Score, in nomination
  • Transformers: Revenge of the Fallen, 2009
    — Sound Mixing, in nomination
  • Star Trek, 2009
    — Makeup and Hairstyling
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
    — Visual Effects, in nomination
  • The Muppets, 2011
    — Original Song
  • Argo, 2012
    — Best Picture
    — Adapted screenplay
    — Film Editing
    — Performance by an actor in a supporting role, in nomination
    — Original Score, in nomination
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
  • Ted, 2012
    — Original Song, in nomination
  • Despicable Me 2, 2013
    — Animated Feature Film, in nomination
    — Original Song, in nomination
  • The Big Short, 2015
    — Adapted screenplay
    — Best Picture, in nomination
    — Performance by an actor in a supporting role, in nomination
    — Directing, in nomination
    — Film Editing, in nomination
  • Star Wars: The Force Awakens, 2015
    — Film Editing, in nomination
    — Original Score, in nomination
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
    — Visual Effects, in nomination
  • The Revenant, 2015
    — Performance by an actor in a leading role
    — Directing
    — Cinematography
    — Best Picture, in nomination
    — Performance by an actor in a supporting role, in nomination
    — Film Editing, in nomination
    — Costume Design, in nomination
    — Makeup and Hairstyling, in nomination
    — Sound Mixing, in nomination
    — Sound Editing, in nomination
    — Visual Effects, in nomination
    — Production Design, in nomination
  • What Happened, Miss Simone?, 2015
    — Best documentary feature, in nomination

 

Famous international companies

20th Century Fox, Columbia, Fuji Foto, Kodak, Metro-Goldwyn-Mayer, Osram, Paramount, Universal Pictures, Universal Studio, Walt Disney, Warner Bros..

 

 Else these

  • Modern technologies.
  • A stable organization since 1927, 90 successfully held awards, works until today without a break.
  • Focussing on the films. The Academy consists of more 6700 professionals, who have experience in different areas of cinema, and many already have an Oscar or were nominated for this award, were laureates of other prestigious awards in the field of cinema. They evaluate achievements in the cinema and only, not as, for example, BAFTA in movies, television and games. And this allows them to focus, and get a better evaluation. That is, the award is the opinion of the creators of motion pictures, and not, for example, journalists from another industry (Golden Globe) or simple people (MTV, Saturn), who can be blinded by advertising viewers. This is not, for example, a national award (Golden Eagle, Nika), here are many members from more, than 200 countries of the world, this is an independent award, which gives a qualitative objective evaluation, and this means, that at movement to Oscar will develop craftsmanship, directly, in the cinema.
  • Premium branding and status. Participation in the ceremony for expensive stars is free, but and for the stars it’s free and high-quality PR. As the attention to the person grows, it is possible to expand the base of subscribers of personal blogs, and this is not counting the views, reach and records, that are re-broadcasted wherever possible, the official broadcast on TV is about 50 million in 200 countries of the world, when the award itself is on. These are high sales. At the heart of the Oscar rules is commercial cinema, and according to the Academy’s financial report for 2015/2016, the Academy Awards is the most profitable part of the Academy, so expenses of the award were, approximately, $44,000,000, and revenues, associated with it, were $113,000,000. At the same time the award is in the high price segment and is not just more expensive, than the market average, but this is the most expensive, recognizable and influential award in show business, which since 1961 is bought on a permanent basis for broadcasting a large television company ABC, which indicates the relevant resources and demand.
  • Marketing bonuses. Here the Academy collects materials, so that they can further advertise and talk about their archives on official pages on Facebook, Twitter.. Through all Internet platforms according to the annual report for 2016 the Academy has 9.5 million followers. The format from the Academy is a quality material for a personal brand and its sustainable development, information about movies and awards, write about achievements, interesting backstages, insides, while many specialized sites write the same thing, but also a bonus heap of rumors and underpants on ears.

  • A ticket to the cinema. Together with prestige comes truly international glory, honors and economic benefits, and a movie ticket, in case, if I get an Oscar at the beginning of my career. And there are such variants, when the debuts were: https://en.wikipedia.org/wiki/List_of_Academy_Award_records
  • An award is not always a motivation for a person, but this is the motivation for film studios. If want to work in Hollywood, then need to know professional standards. Thousands of films are released every year, and nominations and awards are success and output bonuses.
  • Might a little enter the world history of cinema. For thousands of years humanity has turned to museums, libraries and archives for study and entertainment. All the works, that received Oscar, get in the archive, and some in the museum of the Academy. Obviously, they will be considered the first in relation to the XX and the beginning of the XXI century, as representatives of a large and high-quality organization in the film industry.

 

About the history of the Academy

Cinema is a young subject in the historical sense, that was invented at the end of the 19th century. For 40 years cinema has developed to the 4th largest industry in America.

In the 20s of the 20th century, theaters offered double functions of theater and cinema, by the end of the 20th decade there were about 20 Hollywood studios, and the largest release of feature films in the US occurred, namely, in the 1920s and 30s. On average about 800 films were produced per year (nowadays the production of films sometimes exceeds 500— https://en.wikipedia.org/wiki/Film_industry). Throughout the decade all sorts of films were produced, and the earliest ones were already organized into genres or types with instantly recognizable plots, settings, costumes and characters, and many of the pictures became masterpieces of world cinema..

In 1927 was formed the American Academy of Motion Picture Arts and Sciences, and was conceived by the executive of the Metro-Goldwyn-Mayer studio Louis Mayer. The first ceremony was announced in February 1929 and was held at the Roosevelt Hotel on May 16, 1929 year, and the awarding took place for films, filmed between August 1927 and July 1928.

On the IMDB you can see the list of the first members of the Academy: http://www.imdb.com/list/ls074571119/

On first award were 250 guests, and it lasted 4 minutes 22 seconds, at the banquet were a lot of festive and honorable speeches. Today the award is held at the Dolby Theater for 3400 seats, and the participants are films, that were shot at any time before the award, but have not yet ran out anywhere until the year of the Academy Awards ceremony.

The award is given, as a rule, on a competitive basis and is accompanied by the presentation of a sign of distinction — a statuette. The statuette appeared together with the first ceremony at the same time in 1929, knight holding a crusader’s sword standing on a reel of film with five spokes signifying the five original branches of the Academy (actors, directors, producers, technicians and writers). The statuette can be changed year after year with the rules, for example, on the first Oscar for the first and last time were shown silent films, and the statuette can vary form and material, but so, that the appearance is, approximately, the same one.

On the radio the first broadcast of the Academy Awards ceremony was held in 1930. Precious envelopes appeared in 1940, until this time the names of the winners were published in newspapers, and today to imagine without these exciting minutes the ceremony is already difficult, when no one from the audience, in the country, in the world, who will win the award.

In 1953 the ceremony was broadcast on television in the territory of the USA and Canada with reach about 50 million people — https://www.youtube.com/watch?v=iOtp4dli7-4

In 1969 an international broadcast of Academy Awards with the same television reach 50 million in 200 countries. And despite the fact, that the ceremony has become international and is developing, reach does not become bigger, for today, as it was about 50 million, it remains, which indicates, that it is not the reach itself that interests, but the quality of the audience: https://en.wikipedia.org/wiki/List_of_Academy_Awards_ceremonies. One can confidently say, that the Academy is not only the first of its kind professional organization, but also the leader of the film industry.

On the Internet there are amateur sites about the Academy and its history, on http://atogt.com there are old publications, rules by year with all changes, there is a complete archive with movie lists, which were submitted and got into Reminder Lists, posters and much more.

 

 

About the structure of the Academy from different sides

There is the official site of the Academy, which contains general information about its activities: http://www.oscars.org
On Bloomberg, the company’s profile introduces in short: https://www.bloomberg.com/profiles/companies/3647103Z:US-academy-of-motion-picture-arts-and-sciences

—

Academy of Motion Picture Arts and Sciences (AMPAS) is a non-profit organization with approximately 300 employees and 6700 members.

The Academy has its own buildings:

  • Academy headquarters building in Beverly Hills.
  • Fairbanks Center for Motion Picture Study in Beverly Hills.
  • Pickford Center for Motion Picture Study in Hollywood.
  • Two theaters in Beverly Hills and Hollywood.
  • Two more will be in the museum.
  • Museum in Los Angeles.
  • Offices in New York and London.

 

From the side of activities and individual products

  • Awards
    • Academy Awards
      • Governors Awards
      • Special awards
    • Academy Nicholl Fellowships — a scholarship program to help amateur screenwriters. Each year awards up to five fellowships of $35,000.
    • Student Academy Awards — an annual competition for filmmakers of colleges and universities. Each year more 1700 students from around the world compete for awards and cash grants, with films being judged in seven categories, four domestic school categories (Animation, Documentary, Narrative and Alternative) and three international school categories (Animation, Documentary and Narrative). Gold, Silver and Bronze awards are awarded with the accompanying cash grants in the sizes: $5000, $3000 and $2000. In the following the winners of the Student Academy Awards received 46 nominations and won eight Oscars.
  • Marketing
    • Broadcasts in blogs, on YouTube, ABC.
    • Website, which contains general information about the Academy, library digital archives.
    • Blogging about the Academy’s films, events, interviews, lessons..
  • Finances
    • Funds for grants to awards for films, textbooks, for filmmakers, screenwriters, film festivals, works on preservation and restoration of films, for national and regional filmmaking, as well as for audiences across the country and the world, for various communities (for example, https://pstlala.oscars.org is a special project of the Academy with a slant in Latin America).
    • Investments in order to preserve and exaggerate capital: shares, real estate, alternative investments. Key assets are investments. In 2016 year $428,727,800, and revenues of $7,364,800. The same small incomes were in 2015, which indicates the conservatism of financial strategy.
    • Bonds in the annual report of 2016 of the museum with a fixed rate of $212,960,000, and with a variable rate of $128,000,000. This suggests, that the museum has a good business plan, from which it can offer such payments, with interest.
  • Scientific and Technical Council from different committees, that develop, solve, discuss technology, research, gather forums for this, study the history of technology, fix the development and implementation of the science and technology of motion pictures through the collection of basic artifacts, records and information, conduct public activities and education, information and entertainment programs for training industry professionals and the general public in, how technology serves the art of motion pictures.
  • Guides for teachers — http://www.oscars.org/education-grants/teachers-guide-series, and, in general, everything is here: http://www.oscars.org/education-grants
  • Library — The Margaret Herrick Library is dedicated to the history and development of the film. The library is open to the public and is used throughout the year by students, scientists, historians and industry experts. The library is interesting, because here might be seen manuscripts, photographs, periodic articles, production files, scripts of movies, Academy awards, onstage acceptance speeches. There is an oral and visual history of the members of the Academy. The digital version of the library — http://digitalcollections.oscars.org/cdm
  • Academy Awards ceremony with all the winners by year: http://www.oscars.org/oscars/ceremonies/2016
  • Databases of speeches of winners and films, that received an Oscar and were nominated: http://www.oscars.org/oscars/awards-databases-0
  • The best material from the library archives — http://www.oscars.org/collection-highlights. With this the Academy collection is more 10 million photographs, 190000 films and video images, 80000 scripts, 50000 posters, 20000 production and costume design drawings and 1400 special collections. The archive has the largest in the world known collection of trailers, and it is devoted to the preservation and restoration of films, as well as new technologies and methods of preservation.
  • The archive collections are films, sketches and drafts. Hundreds of collections consist of films, awarded with Academy Awards, annual TV shows, films, films, films, backstage footage and interviews, and films and films.., and much more. Can be sure, that the material will be taken care of, and it will be interesting from the consumer and useful from the cognitive point of view throughout the world for a long time. The archive remembers the works, which are already many years old: http://www.oscars.org/film-archive/collections
  • Photos and videos — http://www.oscars.org/videos-photos
  • The museum is the world’s premier institution, that opens in 2019, but it is possible to talk about it in present. These are two buildings with different histories and dynamic spaces, about 50000 square feet of exhibition galleries, a state-of-the-art education studio, theaters, restaurants and cafes, shop and places for public and special dynamic events, performances, shows, premieres of the world’s leading filmmakers. A hotel overlooking the Hollywood Hills: http://www.oscars.org/museum and https://www.academymuseum.org
  • Theaters with the latest technology. For 1010 seats Samuel Goldwyn Theater, Linwood Dunn Theater for 286 seats. Two more theaters will be in the museum.
  • The online store does not look so significant, as everything else: http://ampa.invisionerp.com/oscars-beanie-2

Calendar of events want to highlight separately. This is the necessary ribbon of cultural and educational events: receptions and mixes, lunches with discussions, discussions and film screenings, anniversaries, premieres, exhibitions, lectures, screen talks, presentations, celebrations, interviews, evenings, tributes, talks, panels, star discussions, symposia, summits, parties, meetings, stuff* and *baked, cocktail receptions etc. There are events for members of the Academy and students of specialized universities with discount, and for ordinary citizens with ordinary price, for example, $3, $3, $5 respectively for a movie show, and, sometimes, free for all, for example, I listened on YouTube about a career in film: http://www.oscars.org/events

 

From the side of Academy Awards

Current awards with dates, to understand, how the award and film evolved:

  • Acting:
    • Performance by an actor in a leading role, 1928 year.
    • Performance by an actor in a supporting role, 1926 year.
    • Performance by an actress in a leading role, 1928 year.
    • Performance by an actress in a supporting role, 1936 year.
  • Animated feature film:
    • Best animated feature film of the year, 2001 year.
  • Cinematography:
    • Achievement in cinematography, 1928 year.
  • Costume design:
    • Achievement in costume design, 1948 year.
  • Directing:
    • Achievement in directing, 1928 year.
  • Documentary:
    • Best documentary feature, 1943 year.
    • Best documentary short subject, 1941 year.
  • Film editing:
    • Achievement in film editing, 1934 year.
  • Foreign language film:
    • Best foreign language film of the year, 1947 year.
  • Makeup and hairstyling:
    • Achievement in makeup and hairstyling, 1981 year.
  • Music:
    • Original score, 1934 year.
    • Original song, 1934 year.
    • Original musical, 1941 year.
  • Best picture:
    • Best motion picture of the year, 1928 year.
  • Production design:
    • Achievement in production design, 1928 year.
  • Short film:
    • Best animated short film, 1931 year.
    • Best live action short film, 1931 year.
  • Sound editing:
    • Achievement in sound editing, 1963 year.
  • Sound mixing:
    • Achievement in sound mixing, 1930 year.
  • Visual effects:
    • Achievement in visual effects, 1939 year.
  • Writing:
    • Adapted screenplay, 1928 year.
    • Original screenplay, 1940 year.

In this list the nomination Production design was opened in 1928 year, but it is not entirely so, because until 2012 it was called Art direction, and only in 2012 Production design. But the list means, exactly, the beginning of the evaluation of the achievement in this direction, and I in the whole article unify the nominations and generalize them to the last names, so that it was clearer and no confusion..

Governors Awards:

  • Irving G. Thalberg memorial award (Thalberg head), 1938 year.
  • Jean Hersholt humanitarian award (statuette), 1957 year.
  • The Honorary award (statuette), 1929 year.

Special Awards are also awarded by the Board of Governors:

  • Gordon E. Sawyer award (statuette), 1981 year.
  • Scientific and Technical awards (Statuette) — 1931 year.
    • Academy award of Merit (Statuette).
    • Scientific  and Engineering award (Academy plaque).
    • Technical achievement award (Academy certificate).
  • Special achievement award (statuette), 1972 year.
  • Other awards..

Discontinued categories:

  • Short subject — Live action film — 2 reels, from 1936 to 1956 year.
  • Short subject — Novelty, from 1932 to 1935 year.
  • Short subject — Color, 1936 and 1937 years.
  • Title writing, was only in 1928 year.
  • Dance direction from 1935 to 1937 year.
  • Original story, from 1928 to 1956 year.
  • Original musical or comedy score, from 1995 to 1999 year.
  • Assistant director, from 1933 to 1937 year.
  • Music song — adaptation or treatment, from 1962 to 1969 year, 1973 year.
  • Engineering effects, was only in 1928 year.
  • Unique and artistic picture, was only in 1928 year.

Some proposed categories. The Board of Governors meets each year and considers new award categories. To date the following proposed categories have been rejected:

  • Casting: rejected in 1999 year.
  • Stunt coordination: rejected in 1999 year, in 2005 year, in 2011 year.
  • Title design: rejected in 1999 year.

At the same time still about 25% of members of the Academy do not have their category, for which Oscar is awarded.

On IMDB there is a convenient navigator for years, films, personalities, awards and nominations of the Academy: http://www.imdb.com/event/ev0000003/2017

 

From the side of organization in Mind map

Myself collected the organizational map of the Academy: http://legomoriarty.ru/wp-content/uploads/2018/01/Academy-organisation-map.jpeg. It consists of those data, which are presented on the Academy’s website in news, articles, documents. The main purpose of the map is to navigate through the organizational system. So it turned out, that the branches of the Actors and the Board of Governors are best represented, in the information sense. Some branches are mentioned less or more than others, but I think, that might be drawn parallels between them on my own, as they, seem, to be unified. Here can see which crafts belong to which branch and for which awards can be nominated.

Seen, that there is own system, own administering staff, which is called the Board of Governors. It awards the Governors Awards and Scientific and Technical awards. And judging by the rules, they may not always be on the surface itself, and the people, who deserve them, may not seek glory, and the glory itself finds them, and for this there are special search committees, that are exploring new discoveries. And in the end, worthy get their own.

There is an idea to use the map under the shooting process, creating own infographics for the required film. That is, as the map duplicates the set, then If there is a visual concept of the film or by own creative ideas, can quickly immerse in the future workflow.

I registered on the Academy’s website: www.oscars.org, was quickly replied, passed registration and can submit: https://submissions.oscars.org/Submissions.aspx

In personal account are separate categories for submitting for different awards, there is a step-by-step instruction in the form of sections from the rules, support service for each category has their own mail and phone. I was offered musical category, apparently, because the application is submitted personally by the author of the song or by the composer, or their authorized representatives, such as manager or assistant.

 

Voting

The Academy website says, that voting with using paper and online ballots, where each branch offers its candidates — http://www.oscars.org/oscars/voting. All branches of the Academy can vote for the Best Film, but the branch «Associates», these are agents, representatives of artists, owners and directors of various industry companies, service, and those members of the Academy, who can not during the year perform their duties in accordance with the rules of their branch, pass, exactly, here.

Voting with the range of digital technology can take place by mail, that is not all go to special screenings of films in special theaters of the Academy, disks with material can be sent home. According to the rules voting is as simple as possible, according to the subjective assessment and preferences of a professional.

Some branches may not be nominated every year for an award, for example, Best animated feature film of the year, Music (Original score, Original song, Original musical), because they do not get the required amount of material, and some others are never nominated, for example, Casting directors, PR, Stunt coordinators, Executives of enterprises, but I think, that this is temporary, because not all branches in the Academy were immediately available, and categories and nominations were not immediately at the branches.

Films that were correctly submitted for will appear in the Reminder Lists (about 300 participants in 2018 year), then after the first vote a list of nominees will be formed (about 80 in 60 pictures), and after the second vote there will be winners (about 30).

Since 1935 and presently the process of counting votes for nominees is conducted by specialists of the audit company PricewaterhouseCoopers (PwC). Two experts of the company and four their assistants process thousands of ballots. During work for three days they are in a strictly secret place. Before the presentation of the Oscars at the gala ceremony the names of the winners know only two PwC experts. Even assistant auditors are allowed here only before the procedure for preliminary counting of votes.

In the nominations voting, the marking and tabulation of all ballots shall be according to the preferential, weighted average, or reweighted range voting system. Votes for achievements in motion pictures not on the Reminder List will not be counted in the nominations balloting. Tabulation of final ballots shall be according to the plurality or preferential system. No “write-in” votes shall be counted on the final ballot.

Funny mentions in the rules (above) characterize the Academy, as a place with a sense of humor.

 

From the rules of the Academy Awards

Rules (set of rules and rights): http://www.oscars.org/oscars/rules-eligibility
About membership: http://www.oscars.org/about/join-academy

The members of the Academy can take part in voting. To become a member of the film academy, need to be a film professional: actors, writers, producers — everyone should have, at least, two films (actors have three), necessary to work out a certain number of years in the profession, but might get to the Academy and in other ways, or example, the nominees are automatically considered for membership, and might also bring two sponsors.

Candidates are considered by branch committees, and recommendations for membership are considered by the Board of Governors. And when you ask for recommendations, have to keep in mind, that people invest in you their reputation, on the basis of which the Board of Governors decides which persons will receive invitations, and which not. And yet review of membership takes place once a year in the spring, and the deadline for submitting for candidates on March 31, 2018.

 

 

The Academy Awards rules contain direct and indirect keys, which is not enough, to understand the entire structure of the Academy, but enough, to understand the rules and a little about each branch, see the general picture of the film industry in the eyes of the Academy. In the rules the word «award» occurs 361 times on 36 pages. They begin with, that are outstanding artistic and scientific achievements in theatrically released feature-length motion pictures, and others. Steers in the rules Board of Governors.

The rules are addressed to all craftspeople from the field of motion pictures. Have to attentiely read the general rules for all 2, 3, 4, 5, in some branches they will be separated and partially repeated, and in some not, and I think this has a special meaning for them (will be examples below). Shell be be nominated life people (there are rare exceptions) and the primary positions in the film. Necessary to fulfill all the necessary requirements when submitting a film, as the answer to the enrollment in the Reminder List may come after the submitting deadline. That is there is no sense to take risks and it is necessary to choose contractors, who are able to work with the Academy and do it not for the first time. And how to whom more comfortable to enter the Academy with their works, who to send letters by ordinary mail, and who is registered, to whom DHL or own courier with a delivery receipt.

 

 

For easier access to the rules I collected input data for each branch in my own words. Each rule item for each branch supplements each other, like some variant of the transformer. Rules are updated every year, and this is the edition of the 90th Annual Academy Awards of Merit for achievements during 2017: http://www.oscars.org/sites/oscars/files/90aa_rules.pdf

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Actors. Leading and supporting roles are determined during the voting by the actors themselves, which one is what. And actor in the leading role in the feature film must voice his role himself, in order to receive an Oscar.

And Paul McCartney plays in the «Piraes of the Caribbean: Dead Men Tell No Tales» a role, that is not considered for a nomination, as a leading or supporting, since he plays an episodic role, but needs to be substantial and in the whole presentation. Though for me episodes, sometimes, more the whole movie, like for a few seconds Donald Trump in Home Alone 2: Lost in New York or Chuck Norris in The Expendables 2. It has the character of a short amusing load, but, sometimes, the real mood for the film is up to Wow. Here it’s missed. And this poster appeared on McCartney’s blog, but in theaters his name is not even on the advertising stands ((

 

— Disney Twitter Photo CR: Disney/ Twitter

I consider necessary to introduce a nomination for episodic roles;

Best animated feature film. An entry form naming the intended award recipient(s) and including the signatures of all the credited producer(s) and director(s) is required (not came from the outside). This is to insure that all parties are properly informed, and that agreement on the designated award recipient(s) is settled prior to submission. The designated recipient(s) must be the KEY CREATIVE INDIVIDUAL(S) most clearly responsible for the overall achievement.

The following submission materials, including those from non-U.S. entrants, must be received by the Academy by 5 p.m. on Monday, October 1, 2018:

  • Completed online submission form
  • 35mm or 70mm film print or DCP, 3D capabilities accepted
  • Digital content delivery
  • 300 DVDs of the entry, without trailers or other extraneous material, capable of playing on Region 0/NTSC standard definition DVD players. DVDs must be in individual paper sleeves and must include the title, running time and director name only. No artwork, contact information, company name or film logo is acceptable on the DVD labels or sleeves.
  • Full cast and credit list
  • Brief English-language synopsis of the film
  • 3 to 5 representative film stills
  • A poster from the film’s original release

Foreign-language entries must provide accurate, legible English-language subtitles.

Best foreign language film. In the definition it is underliene, as it should: «A foreign language film is defined as a feature-length motion picture (defined as over 40 minutes)», and in general rules for all this has already been written before this. Yet separately accented, that the film is being made for the profit of the producer and exhibitor (and not for someone behind the scenes). Yet the submitting country must certify that creative control of the motion picture was largely in the hands of citizens or residents of that country.

So for local nominations an individual approach is seen, while foreign films are being sent to other countries, that looks arrogant and disdainful, after which seems ungrateful wOrk, in general, send films to the Academy, and looks, like Clamppppp. The country is nominated by the country, but not by its authors or by anyone else. It can be concluded, that it is most appropriate to apply straight for the right nominations taking into account run in LA, like everyone else.

If the your film did not become a nominee in a foreign category this year, then next year welks in other categories, but through the County of LA (if not passed as the manager, then next year try as the director).

92 countries submitted for 90 Oscars — http://www.oscars.org/news/92-countries-competition-2017-foreign-language-film-oscarr;

Best picture. The rules began with that, simply the best. There may be 10 nominees. Feature-length motion pictures. Producer, who will receive the award, must additionally have confirmation from the PGA’s Producing Partnership Panel (from the Producers Guild of America), that he can receive such a level of award, and if get two, then they should have a firm for two, a legal entity, a tax and accounting, bank accounts and transfers, products and organization;

Board of Governors meets more often than others. The chairmen of the branches constantly address it at questions, that are not described in the rules, to confirm new solutions, for instance, special or additional awards. Yet branch is engaged in official awards Special awards and Governors awards. If for each branch, that are described in the rules, the rules have their own number and are called «Special rules», then the rules for the Board of Governors have their own number, but they are not called special.

The branch describes such voting rules, where if after the first round no candidate receives a majority of the votes, the two candidates with the lowest number of votes shall be eliminated and the remaining candidates shall stand for a second round of voting;

Cinematography craft. There is a reference to general rules for all 2/5, where is eligibility for all awards shall first be determined by credits as they appear on the screen and/or as certified to the Academy by the producing companies, but final determination in any event shall be made by the Academy (by the rules there is a feeling, that some operators, it happens, they are not engaged in their own business and are charging themselves a price, try to fit in through the credits and submissions, but without any reason, and the Academy corrects them. To the rules 2/5 also refer branches of Directors and Costume design);

Costume design must be made specifically for the films, and this should be clear (and not just cajual);

Directors in the rules meet often, they can receive an award in their branch of directors and not only. Simple. They are the same as all, but no more. There is a reminder list, ballots, again active and life Academy members. That is the rules are called, as Special rules for the Directing awards, though there is nothing so special about them, but they look simplistic. May be a conclusion, like: «Behave yourself, like ordinary people»;

Documentary films on facts, not on fiction. In difference from other branches should be rolled in Los Angele and New York. If the film has a release after the submission, then letters from the theaters confirming that the film will be satisfying the release requirements. If no one wrote a review in the newspaper on their film, they can write an appeal to the Chairman of the branch with the request to admit the picture in the Reminder List without this item.

They are specifically informed with the list of newspapers, where should be an article with critic and advertising, but for some reason with advertising on the day of the film’s release in theaters, which is not enough, because, in my experience, commercial rental is when advertising and PR should begin at least a couple of weeks before the film demonstration, but it is better to start PR for a year or earlier, as a decision to make a film, but in rules are suggested some failure. But I think, that here there is a count on that, the final decision will be made independently, but was a minimum and a full representation on all formats.

Advertising is offered on a minimal layout and must have minimum dimensions of one inch by two inches and must include the theater, film title, and the dates and screening times of the qualifying exhibition, that looks like an ad in a tabloid newspaper with a lot of classified ads. From the point of view of demand, this is not enough. It seems then you need an emphasis on PR, but here you can appeal. If you take the rules in the literal sense, then there is no marketing. In the list of newspapers, I did not see the definitions of business and quality media, but there is a posting in yellow, but large newspapers: The New York Times, Time Out New York или The Village Voice (New York), Los Angeles Times или LA Weekly (Los Angeles) — does not look complete;

Film editing. An interesting game with words, such as «principal position», that is there is an indication of, what is the main feature of the award, in the editing;

Makeup and Hairstyling shall to provide written descriptions explaining the procedures used to create achievements, and the names and titles of the primary individuals – not to exceed three in number – directly involved with, and the names and titles of the primary individuals – not to exceed three in number – directly involved with, and principally responsible for, the makeup and hairstyles achieved. Obviously there is a difference from what it makes sense to pay attention to hairstyles and wigs. «Principally responsible» occurs in the text of all rules for the first time. And in order to give the award, have to go to general meetings, they have direct instructions, to vote, there must be a minimum of 15 people at the meeting.

Meetings can take place before the release of films, that is the film, that submitted, can already be considered, while it did not have qualifying run. Can be considered excerpts from the films. And excerpts should be from the final version of the film, and are focused on the achievements of make-up and hairstyles. All excerpts should be without an editorial or sound blend between excerpts;

Music begins with the fact, that three times there are words: original, original, original, that music is work to create. It is necessary that the song was written specifically for the motion picture by the submitting composer(s), and prior to any other usage, including public performance or exploitation through any media whatsoever. Again the word «principal», and value is given for the whole composition, and not for its parts.

With a low probability refer to musicals, since the category of Original Musical may be activated only by special request of the Music Branch Executive Committee to the Board of Governors. I think, that this is coherent to, what Martin Scorsese told in the History of American Cinema about musicals, as a genre, that has already played its way;

Production design. Such a feeling, that the most normal award;

Scientific and technical awards. Awards may be given for devices, methods, formulas, discoveries or inventions of special and outstanding value to the motion picture arts and sciences. There is a text about the fact, that you can not give anything posthumously (ostensibly do not drag it out). That is if for other categories it is written, that voting shall be restricted to active and life Academy members, then there is also the fact, that you must give awards to living people. And for the first time: «..granted Awards for scientific and technical achievement may be granted in any of the following three classifications:», but I see, that they have already edited: «Awards for scientific and technical achievement may be granted in any of the following three classifications». It’s interesting, that I copied these lines directly from the official rules, and the edits appeared both on the Academy website and on the amateur website: http://atogt.com, so it’s not very clear whether it’s amateur or not..

Committee members may voluntarily abstain from voting on any item;

Short film. They are repeated such conditions, where the picture can be exhibited as much as you want and anywhere for money and without them, but after a commercial run (for paid admission ) in Los Angeles County, though these rules are common to all have already been previously and as separate paragraph, from them rules in general begin, and for a Short film they are written again with repetition.

There is an appeal to students, that accepted those student films, that have won the Student Academy Awards or awards at certain festivals: https://www.oscars.org/sites/oscars/files/88aa_shorts_festival_list.pdf

For the first time about the fact, that encrypted movies (in terms of format) are not accepted here. It is specified, that some festivals, on which the film was already presented, could evaluate it, as an expensive technical experiment, that was not cost-effective to shoot as feature film (this follows from further rules about, where the film contains special formats for special presentations). The participants of the Academy Awards should draw a conclusion again, that the format rules for everyone.

In a short film such details, that if a short film advances to the second round of voting, then in addition send another copy of film print, if there was a collection of digital files in DCP, then send in DCP.

A reviewing process will take place, in which volunteer active and life members of the Short Films and Feature Animation Branch will view all motion pictures entered and mark all entries 10, 9, 8, 7, or 6 with the guidelines of 10 (excellent), 8 (good), 7 (fair) or 6 (poor);

Sound editing. A Reminder List of all eligible productions shall be made available along with a nominations ballot to all members of the Sound Branch who shall vote in the order of their preference for not more than five productions. The five productions receiving the highest number of votes shall become the nominations for final voting for the Sound Editing award. Eligibility for this award shall be limited to the sound editing supervisor(s) directly involved in and primarily responsible for the planning, creation, direction, and execution of the sound design and editing for each achievement. The supervisor(s) must be the primary creative decision maker and principal interpreter of the director’s vision to the sound editing team;

Sound mixing — this is a complete excerpt from the rules.

  1. A Reminder List of all eligible motion pictures shall be made available along with a nominations ballot to all members of the Sound Branch, who shall vote in the order of their preference for not more than five pictures.
  2. The five pictures receiving the highest number of votes shall become the nominations for final voting for the Sound Mixing award.
  3. The talents of the rerecording mixer(s) on a panel (not to exceed three) and the production mixer will be judged as contributing equally to a soundtrack achievement. On the Official Screen Credits form supplied to the Academy, no more than three eligible co-rerecording mixers who have contributed substantially to the final mix, and no more than one production mixer, shall be designated for Academy Awards purposes.
  4. In cases where more than one production mixer on a film claims eligibility for the Sound Mixing award, each individual must submit a letter to the Sound Branch Executive Committee describing their contribution to the film in detail. Letters must be received by the Academy no later than 5 p.m. PT on Friday, December 1, 2017.
  5. In the event of a credits dispute, the nomination eligibility for the Sound Mixing award shall be determined by the Sound Branch Executive Committee.
  6. Following a review of the Official Screen Credits, determination of nomination eligibility shall be the responsibility of the Academy.
  7. The Theater Sound Inspection Committee shall inspect and approve the projection sound systems of the Academy’s theaters prior to the annual screening of nominated achievements. No changes may be made in the sound systems after final approval by the committee. Any composite release print that plays on the normal projection sound system of the Academy’s theaters requires no special approval of the committee. Any production that deviates from the normal sound system, or requires modification of the system, must be approved by a majority of the committee before the final check of the system. Notification of such deviation or modification requirements must be submitted to the Academy at least three weeks in advance of the annual screenings of the nominated achievements.
  8. Before screening motion pictures nominated for the Sound Mixing award, representatives of the pictures to be shown may run a maximum of 20 contiguous minutes of their pictures to audition them. At the actual screenings, pictures will be run at the Academy Standard sound level.
  9. Final voting for the Sound Mixing award shall be restricted to active and life Academy members;

Special awards relate to the Board of Governors. There are rules, that are not called special too. And they have a Special Awards Search Committee;

Visual effects begin with the President of the Academy, and they have an executive committee and steering! (The Academy President shall appoint a chairperson who will form an Executive/Steering committee from active and life members from the Visual Effects Branch). Producers wishing to submit a film excerpt reel instead may do so, provided the motion picture was originally released in that format;

Writers — laconic, understandable, clear, concise and without superfluous words.

 

About marketing

Key dates for Oscars: http://www.oscars.org/news/academy-and-abc-announce-key-dates-90th-oscars
This is the press calendar — http://www1.oscars.org/press/coverage-calendar

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Academy Awards traditionally gather the entertainment community and film fans around the world. Interest and anticipation builds to a fevered pitch leading up to the Oscar telecast, when hundreds of millions of movie lovers tune in to watch the glamorous ceremony and learn who will receive the highest honors in filmmaking. The 90th Oscar will be aired live on ABC on Sunday, March 4, 2018.

The cost of advertising time on television broadcast per minute reaches up $2 million, while the highest price in the Guinness World Records was fixed at $2.2 million per minute in prime time: https://en.wikipedia.org/wiki/Academy_Awards#cite_note-100

Every stage of the award is the newsbreak.. the intrigue of the upcoming season, reminder lists, nominations, guest star lists, film budgets, ratings and cost of stars, red carpet and the award itself.

The Academy wants to sell the show more expensively, and ABC wants to buy it cheaper, and buys on the regular basis, recommends and promotes.

ABC is interested in reach and age of 18+, men, women, income, interest in films and entertainment, TV, Internet. They talk about the budgets of films, ratings and the cost of stars, about musical moments in video, photos, news, winners, red carpet, make the accent on Oscar, history and archives of the Academy.

The Academy positions itself premium due to the teaser product of the Academy Awards Oscar (the Academy’s website is oscars.org), and other products have a weak advertising load.

  • The ceremony takes place in different places, but these places speak about the prestige of the award. In the concert hall of Doroty Chandler Pavillion the ceremony was held more often — 25 times. The first ceremony of the Oscars was held in Hollywood at the Roosevelt Hotel in 1929. Now passes in The Dolby Theater, which is equipped with the lates technology with capacity for 3400 people.
  • Fashion houses write who buys them for attending the Academy Awards ceremony, articles and presentations are published about the dress was bought for $4000 or more.

 

For students there is a partnership project of the Academy with the bohemian theater Metrograph: http://www.oscars.org/events/academy-residency-metrograph-theater

Example of contacts with scientific organizations:

    

    

 

And the key ideas of the Academy brand from this story:

 

  
  

They also say, that it is not customary to say: «… and the winner is…» or «…the envelope please…», but have to: «… and the Oscar goes to…».

There are branded materials for printing:  Oscars2015-Free-Printable

Yet corporate style can be looked at in the official annual report, which contains the main events of the Academy: 2016annualreport

For example a couple of business letters from the Academy:  1, 2

Some souvenirs:

 

In the archive of the Academy’s films, in the Museum and everywhere, where the Academy is represented, there is a corporate style, in which it inscribes excerpts from the films. This indicates, that it would be good to learn how to fit into the Academy, but then it becomes clear, that it itself will write, as it see fit, in order to observe a single style of perception of the archives.

On December 19, 2017 in Hollywood Reporter already published the Reminder List of 70 songs for the Original Song nomination, January 20 will be announced all the nominees, they write, that this year the academicians have watched 341 picture. And on this occasion many media make souvenir long lists on the topic:90th_reminder_list

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Academy Awards script 2016

 

Red carpet

The Oscars broadcast begins from the red carpet, with spectacular and effective attraction of attention to the whole show at the expense of film stars and journalism, from the traditional fashion show, greetings and discussions of hot news, own story on one camera, to another and before, and after, during, 30 seconds, minute, 5 minutes, full interview, at own discretion, and everything is sewn into the unified style and atmosphere of the Academy.

High quality shooting throughout the entire broadcast in different formats for different publications, makeup, hairstyles, jewelry, decorations, see the details. No one hurts anything. Healthy and shining, happy and satisfied, relaxed and fresh, the people in the center of attention, modern and charming, elegant costumes are straight from the podium.

     

Then showed tanned Sallone and girlfriend. He was in the black shirt and the black bow tie, stood in front of the cameras, and his girlfriend got her leg from under the dress into the incision, and as if she was catching a car and quickly, and they wanted to go further, but someone caught them and asked for more photos, but quickly so and went. Sallone strong, and his girlfriend in the style of sexy-pexy, slightly comes up to the camera, at once the leg is bare. I see, that Arnold in his FB wrote to Sallonne, that you are the best!

The next have translucent dresses, look like everything, but not everything, stand, take pictures. In general for every taste, and I came from there, and I’m from here. Some dresses look like girls, like Cinderellas, here’s one steeply rides on the floor, especially for the red carpet, that is why she came straight to the carpet by the car, and the car was for the dress too. And another diva makes pas into the cameras, turns sideways, in half-face and in full-face.

 

    

The entire male gender is mostly in black branded suits, black trousers, white shirts, someone in a bow tie, next in a bow tie, the host in a bow tie, that with its sameness only emphasizes the fair sex. Smiles, lips, facial expressions, desires and especially beautiful, when stretch, but the child looks good free, just stood in front of the cameras, hands in pockets.

     

And trousers needed precisely not on buttons, because what if a button lost? Have to behave yourself correctly, observe etiquette and someone else’s tobacco from the brand-named 200 gram cans with labels, and the hammered pirated pipes not to take. Have to take a cigar with you, can not buy it there anywhere. There, here tables, might hunker in the corner, it would be nice to have girlfriends to look fu**ing good and talk about something cool and go.

And the mood at the event, on this and not only.., how it ends, it immediately appears! ))))

 

   

 

 

In principle different people, someone one, there are married couples, some acting pairs, sometimes a pair can say, that they meet. The pair went to photograph separately, another one was photographed together, then separately, then together… She looked there, looked here, lips once-once and folded her cherished smile.

Due to the fact that the guests behave relatively simply, and the television here greatly accelerate attention, then come out a resonance and a loud event, but due to the fact, that too many stars came in one place, it turns out the Wow-effect and the event of the year.

 

     

http://oscar.go.com/photos/2017/2017-oscars-red-carpet-arrivals/89th-annual-academy-awards-arrivals-22 — The Academy simplifies the name of the outfits, and the media does the vice versa. And yet all the guests in the media write, that their dresses were the best outfits at the event! The best!

Yet red carpet is a warm-up for the award, did a search on Google «Oscar 2016 online» and got the HD broadcast of the red carpet. Broadcasting goes to newspapers and magazines with ratings, photos, video straight to the main page. Such an organization, that media prepared for this event for years, and without downloading the software, because of the patent for the country we can not, click here, then click here, and there is no real connect to the Academy Awards ceremony after. 3 hours and 40 minutes was the broadcast of the carpet, and the ceremony did not happen, need to have a paid set-top box, need to be a US citizen.. The issue of copyright is regulated here quickly and clearly. For this are tools of YouTube and the owners of the ABC broadcast.

All the broadcast is almost commercial: cars, costumes, films, people, interviews, advertising, time on the carpet, product placement in the hall and films. According to Forbes the length of the carpet is 500 meters, width — 33 meters, and the cost of each square meter is $1.5. In this way, for the organizers of the ceremony it costs about $25,000. Its laying takes a few days.

 

From the Academy Awards

The ceremony takes about 4 hours, the television time is about 90 minutes, the show is prepared creatively and thoroughly, and is in harmony with Oscar rules. Scene for each nomination in different styles, in interesting game stories for the presented films and those, who announce:

Introductory part is a colorful scene in candles, Chris Rock in a white suit and a black bow tie. This is effective for the host, when on the other side man mostly in black. Contrasts. I see a large hall with balconies in a mixed style, high-tech, space themes, there is a bit of vintage, in the light, in lamps. Jokes look at ease, and any topics are perceived funny and light.

Visual Effects nomination is a classy lighting design, here are a lot of vertical long screens, located in the space at the full height of the scene, and there is a screen behind them in full width.

Launched a video with nominees, and after went a projection on the vertical long screens in the style of the Milky Way and stars gathered in the Oscar silhouettes. The plot of the picture is divided into parts on the screens, and this creates a voluminous perception. It looks stylish and very showily.

Star Wars, as an entertaining part. At the forefront of the scene went down a screen in the style of the projector, covering most part of the scene, so that could be deliberately seen, what is happening behind it. There is a change of scenery, moving canvases. Easy light is sent into the deep of the scene, the canvasses were shone now on the background behind the screen, on the scene to the fore in front of the screen came C-3PO and R2D2, and another smaller one — BB-8, and at the end, as if for comparison and in contrast to the light modernity, the screen of the projector rises, and behind it are visible canvases, that rise to their places, but in another composition, where on one at full height is the simple Oscar statuette, and on other canvases is a subject from Star wars.

The film style is transferred to the scene, transferred Oscar style, the same mood.

Break and entertaining part. Chris Rock went out to lead the show from the center of the hall. In the hall there are a few empty seats in different rows. A small screen on the stage broadcasts photos with children. Interactive. Children come out, who were pictured in the photos, and give out some delicious cookiess to the guests.

Nomination «Best animated short film». Here minions announced the award. That is the award was announced in such a way, that a whole cartoon film was made for it. «Bear Story». The minions sounded Oscar live for cartoonoons.

Best animated feature film. The next nomination is again announced by cartoon characters. nd the cartoon «Inside Out»..

Commercial break. In each country their commercials on the air. Samsung, IBM are directly installed in the broadcast, some brands I know, some do not know.

Music number. Dave Goal plays Blackbird, The Beatles, and further is advertised Coca-Cola )

Nomination «Original song». Pharrell Williams came out with Quincy Jones. Goes to Ennio Morricone.

Nomination for achievements in Directing. Came out Ali G and Olivia Wilde.., some write in online chat: «I have not slept with you» :-)

The nomination «Performance by an actor in a leading role», here announces Leonardo DiCaprio, the film «The Revenant», the audience is growing, 3 thousand for a couple of minutes, all chat: «Dicaprio won!!!», Diana Moore presented and the hall stood up.

Leonardo DiCaprio this year is a separate conversation, his Oscar already became a meme! A couple of weeks before the ceremony, for a month, a year, for several years around the Internet I saw funny photoshop tennis about Oscar and Leonardo. I saw them even back in 2013, and today in chats the fans asked, if not to translate the entire award (and the anchorman asked for understanding, that not everything would be translated), but: «The maaaain is to translate Leo!!»! That is such the fever in newspapers and blogs, and in headlines, and anywhere you’re — receiving Oscar by DiCaprio — event number 1 around the world. What the Wave was!!! — the number of tweets per second entered the Academy records!

People in the chat: «Hooraaaaaaaaaay!!». In the hall .. froze, and he expresses himself. Clearly pronounced, clearly gesticulated. It is mine! and that’s all! And confidently left. Looked energetic. It was clear, that time and attention he switched to himself better than anyone else. I went to this, I got it, it’s mine! He came out, as a winner, said, as a winner, and left, like a winner. So there is no doubt, that Oscar is his.

 

     

 

The speech of Leonardo DiCaprio entered the archives of the Academy:

Thank you. Thank you all so very much. Thank you to the Academy. Thank you to all of you in this room. I have to congratulate the other incredible nominees this year for their unbelievable performances. «The Revenant» was a product of the tireless efforts of an unbelievable cast and crew I got to work alongside. First off, to my brother in this endeavor, Mr. Tom Hardy. Tom, your fierce talent on screen can only be surpassed by your friendship off screen. To Mr. Alejandro Iñárritu, as the history of cinema unfolds you have forged your way into history these past two years. What an unbelievable talent you are. Thank you to you and Chivo for creating a transcendent cinematic experience for all of us. Thank you to everybody at Fox and New Regency, in particular Arnon Milchan. You were the champion of this endeavor. My entire team. I have to thank everyone from the very onset of my career. Mr. Caton-Jones, for casting me in my first film. Mr. Scorsese, for teaching me so much about the cinematic art form. To Mr. Rick Yorn, thank you for helping me navigate my way through this industry. And to my parents, none of this would be possible without you. And to my friends, I love you dearly; you know who you are.

And lastly, I just want to say this. Making «The Revenant» was about man’s relationship to the natural world, a world that we collectively felt in 2015 as the hottest year in recorded history. Our production needed to move to the southern tip of this planet just to be able to find snow. Climate change is real. It is happening right now. It is the most urgent threat facing our entire species and we need to work collectively together and stop procrastinating. We need to support leaders around the world who do not speak for the big polluters or the big corporations, but who speak for all of humanity. For the indigenous people of the world. For the billions and billions of underprivileged people who will be most affected by this. For our children’s children. And for those people out there whose voices have been drowned out by the politics of greed. I thank you all for this amazing award tonight. Let us not take this planet for granted. I do not take tonight for granted. Thank you so very much.

From the watching I got pleasure. At once came email from the newspaper about DiCaprio. Another email from newspapers with photos of all Oscar participants.

For 9 hours the thankful post of Leonardo DiCaprio in his official blog on Facebook 1,5 million likes, 70967 publications, after 15 hours it has 1,8 million likes and 80000 reposts. The next day 2 million and 83,193. Followers are about 17 million.

 

Criticism

Criticism calls into question some USP of products, so that the author revealed these USP even better. May consider a criticism, as a part of an aggressive marketing, and products, around which criticism, as the most high-quality products of the Academy. Public criticism should be agreed, and to criticize should the developers themselves, and people and organizations, who criticize and have nothing to do with the case, and do not understand the product, are fellers and go by forest. I decided to leave the following as my immunity including:

  • Scandals around the stars at every step. This part should be considered, as a part of PR, to warm interest to yourself, as a part of marketing and the part of Oscar, and if you have personal brand, based on no scandals, scandals are not needed. They can go beyond the controlled process, and on this basis some well-known members have already flown out of the Academy, for example, Harvey Weinstein, Bill Cosby, Roman Polanski, and the cases are still gaining momentum after this, where there is a public opinion and the courts. Michael Jackson, his childhood traumas, fu**ed up;
  • There is a low cost of broadcasting. For example, when in 1998 year «Titanic» won the Oscar in several categories, the ABC television channel attracted 55 million viewers; «The Lord of the Rings: The Return of the King» in 2004 year attracted 44 million people; The 80th Academy Awards ceremony, held in February 2008 year, received the lowest ratings since 1953 year, about 32 million viewers — just 18,7 percent of American homes, tuned to the ABC telecast. Low reach indicators turn to a low cost of broadcasting, and from the channel is coming a negative weather, and as a consequence, to be a hotter, may appear scandals. There is a dependence of films from the Academy Awards and vice versa, therefore the cost of the award for ABC every year is not constant, about income they write in reports, and, perhaps, the Academy is motivated with profit from income.

        

  • Underestimated works. Annually the Academy invites new members to its ranks. In 2016 year 3 Oscars on 69 actors, and according to the announced lists it turns out, that voting for Oscar by those (by me), who did not receive it and were not nominated: http://www.app.oscars.org/class2016/?hq_e=el&hq_m=467892&hq_l=1&hq_v=66a2e00e8f. There is such an opinion, that not everyone, who voted, saw all the films, for which they vote. At the same time Academy members are also people, they watch (or do not watch) films based on, what looks interesting and relevant to their feelings. Thus some works can be underestimated, and, as a conclusion, one must be quite interesting and famous before the Academy Awards, for example, as the movie Star Wars.
  • Cynicism. Just unlike the Nobel Prize, which is known for its results for the whole world, Oscar recipients are not given with million dollars, and the cost of producing the statuette is $700, and if you do not like something, then by the rules you can sell it for $1. And, as a conclusion, I think, that this should be taken, as a rule and explicit indication, that the greatest value for the Academy is the achievement itself, and not a statuette. And since it is still an expensive marketing artifact, then there is a strong resonance and aggressive marketing.
  • Overly aggressive, REVOLUTIONARY and provocative marketing. It seems that in some places the Academy just go too far. There is a PR on the national and sexual characteristics — this is intrigues and quarrels.. extremely white men… After the nomination for cartoons in 2016 Chris Rock’s jouke about whether anyone watched the film about pedophile priests is over the edge, because it greatly worsens pleasant perceptions of the ceremony. An example of a response in the same aggressive revolutionary marketing key: Marlon Brando declined his award («Performance by an actor in a leading role» in 1972 for «The Godfather»), referring to discrimination in filmmaking and abuse of Native Americans. At the 45th Academy Awards ceremony Marlon Brando sent Sacheen Littlefeather to read a 15-page speech with detailed presentation of his criticism. Herewith Marlon Brando in the archives of the Academy, as the laureate for this award. And, as a conclusion, it is necessary to take the Academy, as it is, to see the position of Marlon Brando, as Pioneer!!!, to see the social function of the Academy and to remain yourself. Might get acquainted with the data of the World Economic Forum and understand, that in the world there is a systematic, and therefore quiet work. In 2017 according to the WEF economic inequality between men and women can be solved in Europe in less, than 50 years, Latin America and the Caribbean and in the Middle East for more than 50 years, sub-Saharan Africa for more than 50 years, Eastern Europe and Central Asia about 100 years, East Asia and the Pacific countries for more than 100 years, North America about 150 years, the Middle East and North Africa for more than 550 years.

    The Academy is committed to equal opportunity in employment and to creating, managing and valuing diversity in its workforce. Maintaining a diverse workforce is vital to the Academy. Accordingly, the Academy enforces a strict policy that prohibits discrimination in hiring, training, compensation, promotion, transfer, or termination, whether on the basis of race, color, national origin, religion, sex, disability, age, veteran status, sexual orientation or genetic information. This includes a workplace that is free of all forms of harassment. And, to help foster diversity, the Academy utilizes programs that ensure fairness of opportunity, pay, and growth to all applicants and employees. Every employee of the Academy is required to follow this policy and to preserve the Academy’s commitment to diversity. From the rubric «Careers», 2017, http://www.oscars.org

  • More marketing, than quality, and, precisely, due to the positive impact and prestige of the Academy awards, the studios spend millions of dollars and hire publicists specifically to promote their films during the so-called «Oscar season». This generates accusations of Academy awards, which are more influenced by marketing, than quality. William Friedkin, an Oscar-winning film director and former producer of the ceremony, expressed this mood at a conference in New York in 2009, calling it «the greatest promotion scheme that any industry ever designed for itself». As a conclusion, this is a criticism, and since the Academy is the brand, that follows to meet expectations, then following a great PR, have to look for the same great quality in films, people, companies and the author of criticism. William Friedkin is the producer of the ceremony, and it’s quite in his style to say, that getting 10 Oscars in 10 years is not the limit. But some laureates, who can be segmented by whole branches, do not even write about themselves even in Wikipedia.
  • Few categories for nominations. And here I think, that there are other awards, for example, Quentin Tarantino was nominated with his music works for the films Django Unchained, Inglourious Basterds, Kill Bill for the Grammys. True, the Academy every year changes its rules.
  • Not always in this year the Best picture is of the genre, that would like to. Of the 1000 films in the year in the world could make a wider range. As a conclusion, here can refer to the archives of the Academy, where might find many other imperishable works, and I also think, that all nominees and laureates in other categories are also the best films. For example, the Guardians of the Galaxy for Visual Effects, where it is unlikely that the producers and director here did not understand even when casting, that the actors will not play them on Oscar. But in this way film special effects look even better, as they come to the fore and become even more pronounced and tasty. And the film is the best in terms of visual effects, and it’s interesting to watch it in a theater, as well as just the Best picture.
  • There is a tasteless bullsh*t, where the Academy presents its products, pushing someone or something into a background, against which the award looks even more profitable. For instance, it’s okay, when the hosts of the ceremony Milla Jovovich, Chris Rock did not receive an Oscar yet, but conduct the Academy Awards. But, sometimes, when the Vice President of America in a black suit, a white shirt, a black bow tie, pants, boots, reads a speech well, confidently and beautifully, it is immediately evident, that in this country for the policy to have relation to show business is normal. And he introduced Lady Gaga. Faucking such a white grand piano and so big, that it’s a nightmare, she herself sings in a white microphone, all in white, white hair and bent, as she was given a shovel on the vertebrae. And the violins play along — it would be better not to play. Posing as classics, the children go out and Gaga is so eccentric, but how not to sing, it’s such a fu**ing fake, that against the background of this bullsh*t and Oscar starts to look even fu**ing better. Here people rushed from their seats, although it was not worth it even for a free ticket. And she is such a revolutionary and straight: I DID IT! JEANNE D’ARC. Ignore.

  • In The Hollywood Reporter wrote critics about the 90th award: «In addition the duration 4 hours also does not go to the benefit of the award, as well as the low box office of nominees and a set of political and social issues in speeches». And, as a conclusion, Oscar is a successful independent award, what do want, then say, and there is the Academy’s dependence on ABC, criticism and provocation on the hot.
  • The Academy’s website says, that the Student Academy Awards ceremony is a popular event, but 80 people watched this year on YouTube.

 

Conclusion

As a consumer I am interested in the film as a whole. For example, when I listen to music, then listen to the whole song, can go into bass, guitar, drums, vocals and because of a certain instrument and its party fall in love with the song even more, if the song as a whole is worth it. So I see the film as a whole, and with this certain directions (actors, musicians, writers, producers) can bring additional pleasure.

In my view, the Best picture looks more profitable than many branches, but for theaters also good and  visual effects, and the actors, who received Oscar. The Best picture is the producer’s award, and may be that’s why it looks more profitable. Here is necessary, that every member of the organization thinks about own work, about own results, according to this, depending on what you are doing inside the film, logical to want Oscar in own direction. For example, if the actor, then for acting. Need to understand what colleagues are doing on the field, so to wish Oscar to colleagues — that’s normal too, but if there is a time for that. Ideally the time should be enough..

The actor, who wants to get an Oscar, necessary to shoot in a team, that works for the Performance by an actor in a leading role including, because might be endlessly experience, but time is limited. For an actor experience in acting is more important, than in the same visual effects.

From the marketing point of view, analysis of films on a 5-10-point scale, as do different branches in the Academy when evaluating various achievements in the presentation of Oscar (actors, musicians, writers, producers.., each branch evaluates its direction) — this is called data mining, which is aimed at forming a quality opinion on the studied product from different sides, and, ultimately, contributes to its development. Then films, professionals and organizations, that received certain evaluations and analysis of the Academy at the Academy Awards ceremony, should take them into account when shooting the following films, which will be even better!

My most favorite award in terms of its composition is 2000 year.

At the time of writing this article the President of the Academy was a marketer, the Academy has the branch of producers and the show of the Academy Awards, where after a massive PR, Oscar may not interest those, who do not have either TV, either computer, interest in films, those who are not engaged in films, or engaged in very superficial.

In the future the Oscar statuette does not guarantee the full success. In the portfolio of the film crew Oscar gives extra attention and added value to the new film when going out for the run. Also, as a parallel example from the close to me industry, similar in goals, I consider it logical and correct, buying ad, first of all to think about selling a product, and not about Cannes Lions, since they do not need anyone without money. They can be a bonus to high sales, and I’m sure, that among those advertising agencies, that for the first operate on award, and those, which on money, the second will get the project the very first.

Another example, winning films are different budgets, Pulp Fiction for 7 million dollars, and Titanic cost 200 million dollars, and if the film was closer to the «Oscar season», then it still has a year after the award, to use the status of a laureate in the export of the film and be the film from films when running abroad! In a previous article about Keanu Reeves I wrote, that the Matrix run around the world for a year. Otherwise sales are not highly dependent on Oscar, so payback at your own expense. To the Oscar season some films have already run back their rental in theaters, and begins retail in stores, and it turns out, that the film before Oscar can not tell about it, and after that already commercial advertising in points of sale with smaller reach for those, for whom in the home collection, and there are fewer such people, than viewers in theaters. Still further will be a deferred sale, when PR, as a rolling snowball, but then through the years even less.

When shooting have to choose a popular genre. For example, despite the fact, that musicals, as Martin Scorsese says, departed in 50s, they still receive Oscars in record numbers in other categories, like La La Land. Now I consider them, as an exception to the rules and risks, the award in which is very unlikely, not only because of Martin Scorsese, but because according to the rules it may not be awarded every year, as it does not gain the right number of participants, and also may be activated only by special request of the branch of musicians, which may not be.

Studios have their own motivational schemes. They shoot per year not one, but many films, they can embed in one film all the resources, or they can split into several films, to more commercial films in categories in awards. Studios and craftspeople are constantly developing some solutions, during the shooting of one picture there may appear small ideas for another, and they are accumulated from film to film. There is not immediately born a texture, that can receive an Oscar, in fact the studio and the craftspeople could collect the material for years, they also need to prepare for innovations and do it better others. And this is again a question of marketing and producing.

It is clear, that the key films should appear from time to time, so I think, that it is necessary to come to the shooting on time on the right film, to have own agents, who are in the know about the film market. Need agents, who know, where a certain number of developments have taken shape, and when plans to launch them for the next film, have to be able to come, when the epic development in all directions in the particular film, where the story for the ages.

It is necessary to engage in brand management, look at the material, that the media publish about you, have own developments, in order to recommend own photos at any media level, look at, what is ranked within search engines, including the Academy, so that it is beautiful, clear and from the best side, and in the foreground. And I collect high-quality and successful decisions, as an example of, how to do it, on my Twitter.

When choosing filming have to take into account record holders in the number of won statues, for example, Walt Disney Pictures won 26 awards. Since 1996 The Walt Disney Company owns the ABC, and obviously the studio is not a guarantor here , but narrows the risks on the way to the award, as it has the appropriate production base and people with experience. Martin Scorsese in his History of American Cinema speaks on this topic so, that you can be a lonely director and at great risk of not being recognized, or for all that trust the industry with experience and make yourself a successful career, and it turns out for many.

 

 

The film should be shot in America, since the world film industry has not changed much in recent years, and for 2016 year $38,600,000,000 (https://en.wikipedia.org/wiki/Film_industry), and seen, that in America not most of all are shot in the year, but a third of the entire world market in money — $11,400,000,000, which means high-quality and popular films, in difference, for example, from India, where most of all, but, apparently, their quality is much lower $1,900,000,000

 

 

I wish the Academy reach 1 billion people and for me Oscar in the nomination Performance by an actor in a leading role.

Posted by Lego Moriarty
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